Alembic debuts, new investment brings funding to $ 9 million to date

Alembic, founded by a team of outstanding marketing directors, engineers and data analysts, is catching the attention of venture capitalists. The company marks its debut by launching a revolutionary platform that provides an unprecedented source of information for marketers and marketers. This insight includes the vast insights needed to intelligently invest their marketing budgets and stay competitive in business environments that have outgrown today’s analytics tools. Based on the unique performance of the technology, the strong track record of the founders, and the high demand for data tools that take the guesswork out, the company today announced that it has closed a $ 5.2 million funding round. , bringing total funding to date to $ 9 million.

KB Partners and OCA Ventures, two early-stage venture capital firms, led the round. Alembic will use the money to fuel sales growth and innovate in its Marketing Conversion and Event Correlation System (MCEC), a pioneering method of data collection, analysis, reconstruction and correlation. Alembic’s AI-powered technology gives marketers the ability to forecast conversions and transactions for the next quarter, instead of constantly looking back. Alembic customers report up to 40% more performance from Activation and Referral Partners, performance that other systems simply lack.

(Photo: RYAD KRAMDI / AFP via Getty Images)

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“Marketing analysis has not kept pace with changes in media, marketing and consumer behavior,” said Tomas Puig, co-founder and CEO of Alembic. “Our founders, which include former marketers and engineering leaders from Apple, Google, LinkedIn and Twitter, admitted three years ago that the industry has gotten out of hand. That’s when we created the platform that can help organizations see opportunities or issues ahead, go from reactive to proactive. It’s the platform that marketing managers needed a long time ago. ”

Alembic begins by automatically ingesting data directly from numerous channels, including web and mobile app traffic, major social networks, user-generated sites, media, and transaction and conversion data sources. The platform stores the extracted information, then proprietary algorithms analyze, normalize, and classify the data before adding context. Alembic finally transforms it and displays it as an instantly understood intelligence that enables quick and informed decision-making. Alembic’s system overcomes the limitations of traditional attribution techniques such as cookies, pixels and PII matching.

“With Alembic, our teams and clients can access comprehensive analytics across millions of engagements in real time, across all channels, when they need it,” said Rebecca Paoletti, CEO of CakeWorks, a video and video agency. New York-based production company. “Gone are the days of manually generating reports across all channels and platforms, and trying to match backlogs and data deadlines. ”

Karin Kildow, Head of Digital at Beyond Meat, a producer of plant-based meat substitutes, said: “Alembic has shown us data on our customers’ media channels that we have never seen before. It has helped us evolve our strategies and prove our results to almost everyone. “

Alambic differs from other solutions by:

• Assignment of influencers and media promotion: The impact of influencers on consumer behavior is still largely unexplored for marketers. Alembic determines the effectiveness of the people hired in promoting discovery and can accurately determine their value down to an individual position. The platform can show a CEO / CMO / CFO the ROI, halo effect and dollar value of inserting individual brands into strategic non-blocking environments and emerging channels. (Sport, influencers, games, etc.)

• Previously unavailable datasets: Time Series Reconstruction (TSR) and data modeling illustrate the entire lifecycle of impressions and engagements, not just a daily total. On other systems, any social activity involving a piece of content is credited on the day it is posted, regardless of when it occurred. Alembic’s Time Series Reconstruction follows a blog post, article, or video for years and then provides many layers of nuanced understanding. Without TSR, it is impossible to find the cause and effect.

• Ability to connect to transaction data from Google Analytics to demonstrate conversion: Google Analytics collects meaningful transaction and conversion data at the site level. With Alembic, marketers can give context to this data and link it to other actions and activities, including social ones.

• A complete end-to-end solution: Alembic manages the entire analysis stack in one place. Integrated ingestion, time series storage, AI and stats algorithms, and display give us an edge in speed, accuracy, cost, and ROI.

vs. “The next phase-out of third-party cookies in major browsers will result in a dramatic reduction in the amount of data returned by channels. Channels share less data every day. But the people who don’t care about your data are your board and CEOs. You still need to prove the value of your marketing spend. This is the new world we live in – and the reason we built this system. ”

Click here to see how Alembic is changing data analytics.

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