An anti-bullying organization helping children through films

FLORIDA – 20 percent of students between the ages of 12 and 18 reported being bullied, according to the National Center for Education.

A Florida organization has taken to tackling bullying with a new twist – using movies and video clips to boost children’s self-confidence.

The organization was initially dubbed Karma, but Sean Roberts, the founder of the organization, received a suggestion from a friend.

“He said why said why don’t you call it AMRAK. I said, what is AMRAK. He said it’s karma spelled backwards. I said, great, I’m going to run with that, ”said Roberts.

Roberts uses actors who have been bullied themselves.

“Bringing in people who have been through difficult things in their lives and turning into something positive, then I do that through filmmaking, music videos and empowering individuals and allowing them to use their talents to to be better and to do better, “he said. .

The Jones family got involved with AMRAK. Yvette Jones, an actress from AMRAK, said she didn’t realize her children were being bullied at first. She quickly realized that the entertainment industry was intimidating them.

“They’ve been hassled in the industry because they wanted to change them and their ideas and the way they create music, the way they dance and how they enjoy life. And in fact, I even realize that “As a mother, I can also be a bully through my words and my actions with my children,” Jones said.

Jones said AMRAK has helped her change for the better.

“A lot of the campaigns will say, oh, stop doing this and don’t do that, but that doesn’t really teach you how to change your life,” she said.

She said it takes practice.

“I have to constantly address and refocus and sometimes even apologize and say you know what to do. Okay, because I didn’t like the way it sounded, you know, accident, j ‘could have done better,’ Jones said.

This is why Robert created AMRAK. He wants people to look at themselves in the mirror.

“We are always looking for others to make the change, but it will take ordinary people to make that change and if you look at successful or really great people, they are differences from ordinary people, they just made the decision. to make things happen, “he said.

To help support AMRAK, click here.


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