CMA announces departure of Bobbi Boyce, Director of International Relations
CMA announces departure of longtime Director of International Relations Bobbi Boyce
CMA announced the departure of long-time CMA employee and current Director of International Relations, Bobbi Boyce. After nearly 30 years of passionate and dedicated service to the CMA, Boyce will leave the organization at the end of this month.
“I’ve always been proud to work at CMA and loved being part of the country music community, which is such a special family,” says Boyce. “I will cherish the memories I take with me. It’s time to focus on other projects, particularly as a trustee of the Davy Jones’ Trust, but I look forward to seeing the continued growth of country music. at the International scale.
Beginning her career at CMA in 1992 as CMA’s European Assistant, Boyce rose through the ranks, eventually taking the helm as CMA’s Director of International Relations. Throughout his time with the organization, Boyce has supported all of CMA’s international initiatives, including the worldwide distribution of CMA’s television properties including the CMA Awards, “CMA Fest” and “CMA Country Christmas”. Fostering invaluable relationships with international media, industry representatives and country music associations across Australia, Canada and the UK, Boyce has contributed significantly to CMA’s overall mission to advance country music around the world.
Working closely with CMA members, the CMA Board of Directors and CMA staff as well as the country music industry at large, both internationally and domestically, Boyce was instrumental in creating the CMA’s international task forces as well as mobilizing major international broadcasters. When the Country to Country Festival (C2C) was created, she was particularly instrumental in ensuring that CMA participated in the festival in an impactful way.
“For many years now, Bobbi has acted as a leading voice for CMA’s international efforts with both our international partners and our local Nashville community,” said Sarah Trahern, CEO of CMA. “She has been instrumental in ensuring that the bridge between Nashville and our partners around the world is strong, secure and gender-friendly as a whole. Thanks in large part to her efforts, we have continued to see growth significant role in the consumption of country music internationally. I will miss working with Bobbi and CMA as a whole, but I’m glad to see her able to devote more time to her other projects.
“A publicist, networker, connector and facilitator, Bobbi’s presence has been a cornerstone of CMA’s international program for nearly three decades,” says Milly Olykan, CMA Vice-President International Relations and Development. “From overseeing all of our international awards and editing our CMA television properties for international audiences, to the countless connections she has nurtured, Bobbi has given so much of herself to keep the international flames burning for CMA. While we are sad to see her leave her job with CMA, we are eternally grateful for her dedicated service to our organization and wish her all the best!”