Kent Concert Series, historical society part of public transport advertising campaign
The City of Kent’s Summer Concert Series and the Greater Kent Historical Society are part of a bus and light rail advertising campaign to entice people to attend outdoor events.
A group of 11 organizations, members of the South King County Cultural Coalition (SoCoCulture), pooled their resources and, with the help of a grant from 4Culture, raised enough money to advertise on public transportation, according to a press release from SoCoCulture. The cost of the campaign is $14,000, including an $8,500 grant for 4Culture, a SoCoCulture spokesperson said.
“Advertising is a marketing expense that most cultural organizations in our region cannot afford, preventing them from connecting with local and regional audiences,” according to the press release.
The “Less is More” ad campaign will appear on King County Subway buses and Sound Transit light rail vehicles through June. The ads encourage self-care and urge commuters across the region to disconnect from their digital devices and get outside.
Cyclists are invited to contemplate ‘Less desk chair, more fresh air’ with the City of Kent’s summer concerts and ‘Less social distancing, more shared traditions’ with the Greater Kent Historical Society.
The pilot project was organized by 4Culture, Pacific Bonsai Museum and SoCoCulture to learn how to implement a collaborative marketing campaign and develop a model for others to follow in their efforts to increase audience access.
Other SoCoCulture groups participating in the advertising campaign include Alimentando al Pueblo, Burien; Burien Actors Theater; Highline Botanical Garden, SeaTac; Lake Wilderness Arboretum, Maple Valley; Pacific Bonsai Museum, Federal Way; Pacific Islander Community Association of WA, Federal Way; Rentone City Arts Commission; Botanical garden of rhododendron species, federal road; and Soos Creek Botanical Garden, Auburn.
SoCoCulture is a coalition of over 60 cultural organizations in South King County.