Singer, songwriter, entrepreneur | Design Thinking, Innovation and Entrepreneurship
These are the building blocks of Kistler’s new business.
State-of-the-art facilities and top-notch teachers
The recording studio at the Eisner Center gives Kistler access to a professional sound system. She took a sound editing and recording course from Tom Atha ’05, an entrepreneur who owns his own recording studio and concert hall in nearby Newark. In Atha’s class, bluegrass and composition seminar students create and record their original music.
Kistler also works closely with his music teacher Adam Schlenker. “He helps me understand how a record label works from an artist’s perspective. And we’re talking about integrating Roll Denny Records into music department classes – it could be a great experience for student musicians.
Academics with real-world applications
The cornerstone of Global Trade Global Crises and Opportunities for Reform, led by Assistant Professor Jessica Burch, has expanded Kistler’s knowledge of global financial markets. “It was extremely useful to learn how different financial systems are structured in other parts of the world,” says Kistler, who researched the music industry in India as part of his studies at the foreigner.
“I looked at the legal and financial aspects of a record label and learned what worked well. Examples from my international business classes really enlightened me on how to structure the project of a record company. “
Informed learning through extracurricular entrepreneurship
At 22, Kistler already has several entrepreneurial experiences under his belt. She is president of Denison Enterprises, a student organization that evaluates the business ideas of her peers and selectively awards funding to student entrepreneurs to realize their vision. She is also a member of the Red Corps Fellow, a group of paid student consultants that studies campus needs and problem solves to meet them. Additionally, she completed a data analytics internship with LabConCo through Red Frame Lab, Denison’s center for design thinking, entrepreneurship and innovation.
Together with the professionals at Red Frame, Kistler designed a prototype late-night food delivery system, Roll Denny Delivery. Using the Red Frame design thinking model, she learned from student focus groups and then met with campus food supplier Bon Appétit. Kistler iterated concepts with Bon Appétit and revamped their application on the way to realizing the final product. “I was mentored and coached by real entrepreneurs throughout the process,” she says.
She wants to carry the Roll Denny brand to the label project, Roll Denny Records.
“Establishing a brand is key. It’s important to connect with your customer – help them identify with the brand. If you miss that, you miss everything.