VPR and Vermont PBS are now Vermont Public

New name and branding reflect broader mission

Vermont Business Magazine Today, VPR (Vermont Public Radio) and Vermont PBS have changed their name and brand to Vermont Public. This reflects the unified mission of the state’s public media organization, which officially merged last year.

“Our new name pays homage to our past while signaling a new mission for the future,” said President and CEO Scott Finn. “Through television, radio and digital platforms, we will engage a wider and more diverse audience, through stories that bring our community together.”

Over the past year, Vermont Public has conducted research with the public, staff, and the board to better understand the needs, perceptions, opportunities, and challenges of public media in Vermont. This contribution has informed the mission of the organization and the development of the brand.

The logo depicts the shape of the state, signifying the organization’s focus on inclusion and connection, reaching every corner of Vermont. The color palette is a vibrant representation of modern Vermont. Solidarity of Unbridled Labour, a Burlington-based creative agency, developed the new branding.

The new name and visual identity are now live at vermontpublic.org, as well as on its broadcast channels, stations and digital platforms.

“We’ve been here to engage, inform and inspire Vermonters for over fifty years,” says Marguerite Dibble, the new chair of the board. “And that will not change. Our target audience will continue to see and hear everything they love. Their support and loyalty have shaped who we are today. And as the needs of our community evolve and the media landscape evolves, we want to expand access to participation for all voices, from all corners of our one state.

The Vermont Public Community Forum, a volunteer group that advises the organization on content and programming, is the most diverse yet based on gender, neurodiversity, age, physical ability, race , ethnicity, geography, personal and political interests. beliefs.

In the coming months, Vermont Public’s content and platforms will begin to evolve to meet the needs of more Vermonters and shine a light on more voices and stories.

“If you’re listening or watching right now, we’re still everything you counted on,” said current board chair Nicole Junas Ravlin, who will pass the baton to Dibble later this month. “If you don’t feel like public media is for you, we’re creating new ways for you to participate and have your voices and interests reflected and shared. Vermont Public is for all of us.

About Vermont Public

Vermont Public is Vermont’s unified public media organization, serving the community with trusted journalism, quality entertainment, and diverse educational programming. Formerly Vermont Public Radio and Vermont PBS, Vermont Public also provides local access to national programming from NPR and PBS. Its statewide radio and television networks reach all of Vermont, as well as parts of New Hampshire, New York, Massachusetts, and Quebec, Canada. More information about programs, stations, services, and support is available at vermontpublic.org.

​Colchester and Winooski, Vt. (June 23, 2022) – Today, VPR and Vermont PBS

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